Privacy Policy

Effective Date of this version: 31 October 2012

Thank you for visiting, including the Crocs online store (collectively, the "Website"). This Website is operated by Crocs Europe B.V., a limited liability company incorporated under the laws of The Netherlands, with its main offices at Planeetbaan 4, 2132 HZ Hoofddorp, The Netherlands, registered at the Chamber of Commerce of Hoofddorp, The Netherlands under No. 27276812 with V.A.T. No. NL 814 339 323 B01. Crocs Europe B.V. is a subsidiary of Crocs Inc., located at 7477 East Dry Creek Parkway, Niwot, Colorado 80503, U.S.A. (hereinafter collectively: "Crocs"). The terms "Crocs," "we," "us" and "our" when used in this Privacy Policy mean Crocs and its affiliated companies. The terms "you" and "your," when used in this Privacy Policy, mean any user of this Website.

We understand your concerns about privacy, and we want to assure you that Crocs takes privacy matters seriously. Therefore, we are providing this Privacy Policy explaining our online information practices and the choices you can make about the way your information is collected and used. If you have questions regarding this Privacy Policy, you may direct them to Your access to and use of this Website is subject to the following Privacy Policy ("Privacy Policy") and all applicable laws. If you do not agree to be bound to the terms of this Privacy Policy, please discontinue use of our Website.

You are free to browse the Website without revealing any Personally Identifiable Information (“PII”) about yourself. However, if you submit information manually or in electronic form to us and/or by using our Website, you give your consent that all information that you submit may be processed by Crocs in the manner and for the purposes as described.

Table of Contents

What Types of Information Does Crocs Collect/Share?

In an effort to create an optimal Website experience and customize our products and services for you, we may collect two types of information from visitors to the Website - Automatic Anonymous Information (“AAI”), and PII. We treat AAI and PII differently, as described below.

AAI does not, in and of itself, identify you personally. PII is individually identifiable information about you that could permit one to identify or contact you. At various places on the Website, we may request certain PII, such as your name, phone number, e-mail, billing address, shipping address and other personal information. You may choose to provide PII in order to access or use certain features or services of the Website, such as making a purchase, registering on the Website, entering a contest or sweepstakes, filling out a survey, or providing feedback. Where possible, we indicate which fields of information are required and which fields are optional. You can always choose not to provide information, but you may not be able to use a particular service or feature on the Website.

Information Sent to us by Your Web Browser: We collect information that is sent to us automatically by your web browser (e.g. Internet Explorer, Mozilla Firefox, Safari). It typically includes your IP address, the address of the web page you were visiting when you accessed our Website, the name of your operating system, the name and version of your browser, and the date and time of your visit. The information we receive depends on your web browser’s settings. We use this information to improve the content and functionality of this Website and to better understand and serve our visitors. While the web browser information we receive may not permit us to identify you personally, we may combine it with other information that can identify you. Please check your browser if you want to learn what information your browser sends or how to change your settings in order to disable browser information from being sent.

Information from Your Mobile or Tablet Device: If you download one of our mobile or tablet applications or access our Website through your mobile or tablet device, we may automatically collect certain information from or about your device. The types of information we may collect include the type of device you use, your device’s unique ID, the IP address of your device, your device’s operating system, the type of mobile or tablet Internet browsers you use, and information about the way you use our mobile or tablet application.

Information Collected Using “Cookies” and Other Web Technologies: Crocs uses cookies for various purposes, as listed in the chart below. Cookies and/or similar technologies are used to collect information about your visit to our Website as a small data text file that is stored on your computer. Cookies are not dangerous and cannot facilitate viruses. Most browsers automatically accept cookies, but you may be able to configure your browser to prevent the use of cookies. Acceptance of cookies is not a requirement to browse our Website, however certain features and services may require the use of cookies to work properly, including our shopping cart and check out features.

Cookie Name Cookie Type Cookie Purpose Cookie Lifetime
sid Necessary Session cookie Session
dwsecuretoken_XXXXX Necessary Session https Session
dwanonymous_XXXXX Necessary anonymous customer tracking 6 months
dwuser_XXXXX Necessary BM user cookie 6 months
dwcustomer_XXXXX Necessary Customer cookie 6 months
dwsourcecode_XXXXX Necessary Source Code cookie 24 hours
dwpersonalization_XXXX Necessary AB-Testing 31 days
dwac_XXXX Necessary Analytics cookie Session
ZanoxPID Functionality This cookie is used to track sales that have come in via an affiliate network link operated by our partner Zanox. It is not used to support the delivery of targeted marketing and advertising communications. 30 days
_utma Performance These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited. 2 years
_utmb Performance 30 minutes
_utmc Performance Session
_utmz Performance 6 months
s_cc Performance Omniture (Omniture SiteCatalyst) provides anonymous statistical information for us. They process IP addresses and information from other cookies used on our sites so we know how many page views we have, how many users we have, what browsers they are using (so we can target our resources in the right way to maximise compatibility for the majority of our users) and, in some cases, in which country, city or region they are located. Session
s_nr Performance 31 days
s_lastvisit Performance 3 years
s_sq Performance Session
s_vi Performance 5 years
vXX Performance Session
crcampaignname Performance Session
invodoViewer Performance Invodo offers a subscription-based, product video distribution service. These cookies are used to track statistical data about the videos that the user has viewed. Session
invodoVisitor Performance 90 days
invodoLogCookie Performance 7 days
Conversion Targeting / advertising 30 days

Cookies fall into these general categories:

Session Cookies: Session cookies are stored on your computer for the duration of your browsing session and are removed once the session expires. Session cookies enable the transfer of information across our Website to avoid the need for log-in or other information to be repeated throughout the browsing session.

Locally Shared Objects (Flash Cookies): Locally shared objects (commonly referred to as “flash cookies”) store technical data needed to play back video or audio content, which may enhance image quality, network link speed and buffering parameters. Flash cookies are session cookies and will expire once the session expires.

Persistent Cookies: Persistent cookies are stored as part of your computer’s memory and are not deleted once the browser closes. These cookies enable us to maintain your Website preferences, collect information about your visit and collect analytical information that enable us to better understand your use of the Website.

Third-Party Cookies: In addition to the cookies we deliver to your computer through our Website, certain third parties may deliver cookies to you for a variety of reasons. Third parties may deliver cookies to your computer for the purpose of tracking your online behaviors across non-affiliated websites and delivering targeted advertisements either on our Website or on other websites.

This Privacy Policy applies only to the Website and does not address the practices of third parties who may collect your PII. You may visit other websites through links on our Website, which may collect, use and share your PII in accordance with their own privacy policies. The information practices of those websites linking from or to our Website are not covered by this Privacy Policy, and we encourage you to be very cautious before you disclose your PII to others. If you register for Crocs™ products on another website or use a website providing a service for Crocs, that website may provide PII about you and your transactions back to Crocs.

In addition to cookies, we may also use “web beacons” and other web technologies to manage our Website and e-mail. A web beacon is a small bit of computer code. Web beacons may be used to count how many people visit a web page or tell us whether an e-mail has been opened. We may link the information we collect using web beacons and other web technologies to information that identifies you personally.

If you would like to place an order without the use of cookies, please email Customer Service at

For more information about cookies, (including how to update and delete cookie preferences), please refer to the website

How does Crocs use your information?

Generally, we use the information we collect through our Website:

  • to provide the information, products and services you request;
  • to provide you with effective customer service;
  • to provide you with a personalized experience when you use our Website;
  • to contact you with information and notices related to your use of our Website;
  • to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
  • to invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);
  • to improve the content, functionality and usability of our Website;
  • to better understand your needs and interests;
  • to improve our products and services;
  • to improve our marketing and promotional efforts (see additional information below)*;
  • for security, credit or fraud prevention purposes; and
  • for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.

*When you enter a contest or other promotion, we may ask you for certain PII such as your name, address and/or e-mail address in order to administer the contest, to send you promotional e-mails, notify winners and make the winners’ list publicly available pursuant to applicable law. Your consent to such promotional use and disclosure of this information is a condition of your participation. In cases where the sweepstakes or promotional offer is co-branded with or sponsored by another party, we may share your information, with your consent, with that party. Entering such contests and providing the required PII in these instances is solely your choice; you do not need to provide such information or enter such contests to browse this Website.

If you provide us with your e-mail address as part of a purchase transaction on our Website, or if you choose to receive communications from Crocs, we may periodically send you newsletters, e-mails featuring exclusive sales and promotions, and e-mails requesting your feedback on our products and services. In addition, if you make a purchase on our Website, we will send you order and shipping confirmation e-mails. You can remove your e-mail from our e-mail list at any time. To learn how, read the “How Can I Access/Update My Information?” section below. You may also click on the “unsubscribe” link in every Crocs e-mail or send an e-mail to with “Opt-out” in the subject line.

Does Crocs Share Information It Receives?

Crocs may share your AAI and PII: (i) with third parties who are under obligations of confidentiality with Crocs or with Crocs' affiliates or subsidiaries, (ii) if Crocs is required by law to do so, (iii) in the event of a transfer of ownership of Crocs, merger or other similar transaction, or (iv) as otherwise set forth in this Privacy Policy. The following describes some of the ways that your AAI and PII may be disclosed to third parties:

We may employ other third parties to perform services or functions on our behalf in order to improve our Website, merchandising, marketing and promotional efforts, communications or other services. Those third parties may include authorized contractors, consultants and other companies working with us (collectively, "agents"). They only have access to PII needed to perform their functions, and they may not share any PII with others or use it for any other purpose than providing or improving Crocs' services and offerings.

Crocs may be obligated to cooperate with various law enforcement inquiries. Crocs reserves the right to share or transfer PII to comply with a legal requirement, disclose any activities or PII about you to law enforcement or other government officials as we, in our sole discretion, determine necessary or appropriate, in connection with an investigation of fraud, for the administration of justice, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

How Can I Access/Update My Information?

ou can always review and change the information you provide to us by logging onto the Website and updating/deleting your information. You may also contact us at to request that your information be updated/deleted. Please note that information relating to past purchases cannot be deleted. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. Therefore, you should not expect that all of your PII will be completely removed from our databases in response to your requests.

What Steps Does Crocs Take to Safeguard Information?

We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of information you submit on or through our Website in accordance with applicable legislation and regulations. Unfortunately, no website, server, or database is completely secure or “hacker proof.” We therefore cannot guarantee that your PII will not be disclosed, misused or lost by accident or by the unauthorized acts of others. Further, we cannot control dissemination of PII contained in user-generated content you post on or through our Website, and you should have no expectation of privacy relating to this information.

A Special Note about Children's Privacy

You must be at least 13 years old to use this Website and at least 18 years old to make any purchases on our Website. We do not knowingly collect, use or disclose PII about visitors under 13 years of age. If you are under the age of 13, you can use this service only in conjunction with your parent's or guardian's permission.

Privacy Policy Changes

Crocs reserves the right to change, modify, add or remove portions of this Privacy Policy at any time. Any changes will be posted in this document and will become effective immediately upon being posted unless otherwise indicated.

Transfer of Data Abroad

If you are visiting this Website from a country other than the countries in which our servers are located, the various communications will necessarily result in the transfer of information across international boundaries. By visiting this Website and communicating electronically with us, you consent to the processing and transfer of your data as set out in this Privacy Policy.

Governing Law

This Privacy Policy forms part of our Website Terms of Use and as such shall be governed by and construed in accordance with the laws of The Netherlands. The applicability of the Vienna Convention on the International Sale of Goods is explicitly excluded. You hereby consent and waive all objections to jurisdiction of the court of Amsterdam, The Netherlands and to venue therein.

Contacting Crocs with questions or comments

If you have further questions about Crocs' Privacy Policy or comments on how we can improve the Crocs shopping experience, please do not hesitate to e-mail us at

Need more help? You can refer to our websales departement by sending them an email at

You may also contact us at:

Crocs Europe B.V.
PO Box 3013
2130 KA Hoofddorp
The Netherlands

We always enjoy hearing from you and appreciate your business.